In May 2017, ANTI opened its online store and wanted to begin a movement of "anti-brand" culture.

At the core was a rebellion against waiting in line and absurd resell prices because people have other things to do with their time and money.

“Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself.”  ― Yohji Yamamoto

We’re on the continual journey of finding ourselves and seek to challenge what the culture tells us we should be. We would love to have you join our discovery.

We love you fam,